If I’ve said it once, I’ve said it a thousand times - while Atlanta is a growing market, it’s not necessarily the booming mecca for roles that actors seem to think it is. Films and TV shows still do the majority of their casting for lead roles out of Los Angeles. Atlanta actors have an uphill battle when it comes to achieving their goals, and even those in LA generally have to work a long, long time before getting their big break - if that ever even happens.
But do not despair! Life has a funny way of working itself out, if you work hard and are persistent and focused in what you want to achieve. If your kid wants to be an actor, don’t discourage his or her dreams - foster them! And they CAN get an agent that will help them land commercial and film roles. In fact, I recommend submitting their headshots as soon as possible, even if they don’t have a resume - yet.
Here are the top kids talent agencies in Atlanta:
This Atlanta-based agency starts accepting talent submissions for kids as young as 4 years old, who have had some experience with performance. Kids under 17 do not need an extensive resume to submit. I always advise the parents of the students I teach to have their kids film themselves performing a comedic and dramatic film monologue(s) as well as a comedic and dramatic film scene(s) in-house at Studio27 Talent; obviously, they’ll need a reader, but this is a good way to work around not having a reel or a lot of work on your resume. That way, you can throw those scenes and monologues together into a “reel,” and use it to submit for projects, agencies, and management companies. Studio27 rates for tapings are industry standard. And trust me - you need to have some good-looking tapings in your actors’ toolbox! They will come in handy.
AM&T has placed their talent in film and TV shows like: Atlanta (S2), Ant-Man & the Wasp, Cloak & Dagger, Black Lightning, Dynasty, I, Tonya, Insatiable, and many more!
East Coast Talent is the agency of Chandler Riggs, who played Carl on The Walking Dead. Their talent can be seen on, among other films, shows, and commercials: Powers, ESPN, One Tree Hills, Eastbound and Down, Devious Maids, Golden Corral, etc. ECTA also accepts kid submissions starting at 4 years old. You do not have to have professional headshots before submitting (though I would recommend it!), but you do have to get them within three months of signing a contract with ECTA.
With branches in NYC, LA, and Atlanta, J Pervis is the recognizable name in talent in the South. It is, however, a huge agency, so if you think your child will thrive in a more boutique agency, I would look to something smaller, at least to start out, so your kid can have individualized attention.
That said, J Pervis is now only accepting submissions via industry referrals only - meaning, your kid needs to have some clout before attempting a spot with this agency.
My husband used to work in a commercial agency, and when I mentioned getting our three-year-old a potential Atlanta agent, the first words out of his mouth were, “It needs to be a legit one, like People Store.” People Store is known as one of the top agencies in Atlanta, and it’s not as big as J Pervis, so you have more of a boutique feel while still maintaining legitimacy. People Store talent have worked in: Baby Driver, Get Out, Hidden Figures, Jumanji: Welcome to the Jungle, Lore, Mindhunter, and more.
Houghton is another agency with great reviews - clients call it “an all-around stellar agency!” It also accepts baby and toddler submissions, so +1 to Houghton over the others for that alone. Additionally, Houghton represents dancers, makeup artists, musicians, families, and other entertainers. Houghton has a good reputation in Atlanta, and it’s a nice, smaller agency that can really get your kids’ feet wet in this business!
Shanon Bell and her husband are the founders and owners of this agency, which specializes in being agents for kids - however, they do have a teen and adult division as well! They’re good agents, and get their talent auditions that they wouldn’t otherwise obtain through the usual self-submission process. They also specialize in “baby wrangling” for photographers!
Who is your talent agent in Atlanta? What do you love or wish they would improve? Let us know in the comments!