We have talked about branding yourself as an actor quite a bit on this blog, and there’s a reason for it: times have changed. Gone (mostly) are the days when actors simply audition for a role and get cast. While that may still be the case in the theatrical world, in the entertainment industry, casting directors are looking more and more closely at an actor’s social presence - meaning, they’re literally Facebook-stalking you.
So, how do you combat this admittedly aggravating tendency of CDs to view your life online? Well, you can’t, unless you go completely off the grid, which is ill-advised. Instead, you can manage your social media presence professionally without losing your personality - here’s how:
Remember Who You Are
Okay, yes, you are a brand, and you are “selling yourself” as an actor - but that doesn’t make you a sell out. Figure out what your niche is and your brand, and clearly define yourself as such. Do you play a lot of “mom” roles? Are you a hipster? A jock? Whatever it is, make sure your website, headshots, and reel reflect your ability to carry those roles. Now, if you typically play a jock, but you’re a real-life bookworm - all the better! Casting directors are looking for unique takes on characters - and who doesn’t love a classic, all-American-good-looking-jock-who-turns-out-to-be-a-smarty-pants love story? I know I do - I watched Sierra Burgess is a Loser and To All the Boys I Loved Before (both on Netflix) in a weekend!
Get Over Your Hatred Of Social Media
Look, I get it - we all secretly or not-so-secretly hate social media, but as an actor, it’s pretty much a necessity nowadays. Again, it doesn’t mean you have to lose sight of who you are! Limit yourself to only 30 minutes of social media daily, if you have to - it’ll likely improve your mental health, too, to place restrictions on your usage. Go through your friends posts, like them, comment on them, do “organic outreach” - you know, the usual. And here’s a little secret: everyone buys Instagram followers these days, even those famous Jenner girls (don’t believe me? I’ve got a timeshare to sell you!). There are affordable options to buying followers, and there’s nothing illegal about it. You can also hire freelance social media managers to manage your actors’ accounts, so you don’t even have to bother with it, other than providing photos and approving posts. Figure out what you have the budget to do, and go for it!
It seems like a ridiculous suggestion but being likable feeds into being memorable, and it goes a long way in this industry. You won’t be rewarded for having an ego when you’re starting at the bottom; plus, it’s just good life practice to not step on people on your way to the top. You never know who’s going to get to the rich and famous part of the gig before you do!
What are some ways you’ve learned to brand yourself? Let us know in the comments!